The MINI Strip
Very few automakers have succeeded in sustaining a retro model, all the more so in making a brand that turns in profits year after year. MINI, which BMW has owned since the late 1990s, remains a leader in the field. The manufacturer has developed an entire range based on a single model inspired by the past. MINI now wants to go one step further with the Strip concept, which offers to remove all unnecessary elements from an electric Cooper S E.